Day 1
- Arrival at the airport in Berlin. Accommodation
- The meeting with the organizers, the schedule discussion, individual wishes registration, acquaintance
- Time for excursions. Free time.
Day 2
07.00 - 09.30 Breakfast
10.00 - 13.00
- Introduction into strategy. Strategy concepts, enterprises strategies goals. Different approaches to strategy. Differences between Corporate strategy and Business Strategy. Mintzberg’s contribution
- 10 stages of strategic analysis. Strategic analysis traps.
- Mission, vision, values, aims of an enterprise: how to bring strategic ambitions into a company’s life
- Analysis instruments of an enterprise and its surroundings: SWOT analysis, Fayol’s model (PESTEL)
13.30 - 14.30 Lunch
15.00 - 18.00
- Balanced indexes
- Competitive systems concept
- activity based on amounts
- activity based on specialization
- fragmented activity
- deadlock activity
- Competitive advantage
- Experience curve and cost structure
- Growth cost
From 18.00 Free time
Day 3
07.00 - 09.30 Breakfast
10.00 - 13.00
- Analysis of a company and its environment
- Porter’s model
- Game theory
- The models of competitiveness and hyper competitiveness
- Key factors of a successful strategy
- Activities portfolio of an enterprise
- BCG matrix
- McKinsey matrix
- ADL matrix
13.30 - 14.30 Lunch
15.00 - 18.00
- the ways of adding impulse to development
- growth breaks
- activities portfolio and growth
- possible ways of growth
- integrations and takeovers
From 18.00 Free time
Day 4
07.00 - 09.30 Breakfast
10.00 - 13.00
- Strategic approach to financial resources management
- organic growth
- external growth
- financial strategy adaptation to different kinds of growth
- Strategy and mobilization of human resources of an enterprise
- talents usages
- competences development
- management of an enterprise organization
13.30 - 14.30 Lunch
15.00 - 18.00
- Strategic resources of an enterprise and their usage
- material resources
- technological resources
- reputation: brand, loyalty
- Using synergy in a group of enterprises
- synergy identification
- organizational adaptation
From 18.00 Free time
Day 5
07.00 - 09.30 Breakfast
10.00 - 13.00
- Differentiation strategy creating and realization
- product
- brand
- distribution
- services
- clients
- Value chain and costs
- Business model
- Competitiveness strategy
- strategic equation
- economical equation
13.30 - 14.30 Lunch
15.00 - 18.00
- Business strategy realization in a company
- The formation of a strategy and strategy changes
- Organizational changes
- kotler’s model
- 7S McKinsey model
From 18.00 Free time
Day 6
07.00 - 09.00 Breakfast
Free time. Check-out. Transfer to the airport
Excursions
(can be chosen any day, at extra charge)
Опытные преподаватели. Подробная информация предоставляется по запросу.
