Целевая аудитория: Курс предназначен для руководителей, менеджеров среднего и высшего звена, а также всех, кто хочет повысить эффективность своего общения и презентации.
This course aims to equip delegates with the skills and confidence to produce high quality professional documents, letters and e-mails which are aligned to their aim and intended audience. The course will also cover tips on proof-reading your own and other peoples' documents.
How to write a business letter isn’t complicated. A business letter has one purpose--to quickly communicate information from you to the reader. Tight, smooth, flowing copy gets read and understood. Anything else can confuse, bore or distract from the points you wish to make. The result is a letter that’s quickly round-filed.
A business letter doesn’t allow for chatty meanderings and “conversational” isn’t a license to get sloppy. Your letter must rest on a solid foundation of little things. You’ve got to get the address right for one thing, and always check the person’s title and spelling of their last name. Sending a letter without doing either shows a definite lack of respect. Check your spelling and grammar. You can get more information on editing by reading Writing and Editing.
Winning Sales Letters
This session shows attendees how to draft succinct and powerful sales letters to get new clients or to rekindle work with ex-clients.
Busy clients, or prospective clients, often ‘scan' through a sales letter (or website) that has attracted their attention - they want to gather the essence of the content and offer so they can make an instant decision; "Is this letter interesting enough to read through or shall I just dump it?"
If the offer is strong and very relevant the client, or prospective client, may read through all of it. Those who are interested in the offer, and who like details, may well read every single word of the letter, provided of course it is not boring
Other clients, or prospective clients, who are not so ‘detail orientated', read as much as they need to understand exactly what is being offered, how it benefits them - what it does for them - and what it costs. Business people don't always clearly address the benefits that they have to offer. This session helps them to do that.
The client, or prospective client, may still not read every single word after they've gleaned the relevant detail - and this is where sales letter sub-headlines help because they draw the reader into the important sections they also need to be aware of. Either way, to be successful, the letter has to catch the attention, and response, of both types of reader.
Drafting a winning sales letter is an extremely beneficial skill for business people to gain and implement - this session shows them how to do exactly that.
Ведущий семинаров
Ведущий семинаров ITC Group / АйТиСи Груп.Мы бесплатно подберем для Вас подходящие курсы.
