Курс, семинар, тренинг Innovation management. Germany

Даты начала обучения

Продолжительность:
6 дней (45 часов)

Стоимость обучения:

118 000 р.

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Программа курса

Day 1

  • Arrival in Berlin. Transfer to the hotel, with a brief overview of the main sights of Berlin
  • Accommodation at Best Western Grand City Hotel Berlin Mitte 4*
  • Leisure time
  • Welcome dinner. Familiarity with the organizers and participants of the event, discussing scheduling, registration of individual wishes, meeting participants

Day 2

8:00 Breakfast at the hotel

Strategies for Managing Innovation

  • Innovative economy as one of the strategic directions of development of Germany
  • Challenges of innovation management
  • Innovative development strategy for the enterprise
    • strategy of the pioneer
    • strategy of following the leader

11:00 - 11:30 - Coffee break

  • Innovation audit
  • Three-phase model of innovation management
    • management of ideas
    • from idea to product

13:00 - 14:00 Lunch at restaurant

14:00 - 16:30

Analytical methods and tools of innovation management

  • Innovation cycle
  • Planning and economic assessment of innovative projects
    • Innopleks approach (innovative profiler)
    • Technics of an estimation of scenarios
    • Road mаpping
    • Estimated cards of innovations

15:00 - 15:30 - Coffee break

  • The German experience in the development and implementation of an innovation culture
  • Barriers to the development of innovations
  • Experience of leading international companies in the development and introduction of innovative products (case studies):
    • Procter & Gamble
    • Siemens, EnBW, BMW
    • Altana, Merk, 3M and others

Leisure time

Day 3

8:00 Breakfast at the hotel

9:00 - 13:00

The risks connected with innovations, and ways of their minimization

  • Risk Management
  • Forms of intellectual property protection
  • Patenting
  • Secret know-how

11:00 - 11:30 - Coffee break

  • Transfer of innovation (patent-licensing trade)
  • Fronting" the market in innovative business
  • Change Management

13:00 - 14:00 Lunch at restaurant

14:00 - 16:30

Trends and Opportunities

  • Current trends in innovation management
    • Open innovation
    • Innovation networks
    • software for innovation management (computer aided innovations (CAI))
  • EC programs of financing of innovations
    • 7th Framework Programme (FP7)
    • European Social Development Fund (ESF)
    • European Regional Development Fund (EFRE)

15:00 - 15:30 - Coffee break

  • Types of financing of innovative projects in Germany
    • Federal
    • Land
    • Initiative "go inno"
    • International cooperation
  • Technology parks and innovation centers in Germany and Berlin

Leisure time

Day 4

8:00 Breakfast at the hotel

9:00 - 16:30

Visit one of the specialized companies - leaders in the use of innovative technologies in Germany:

Mercedes-Benz Werk / Deutsche Telekom / Berlin Chemie

or innovation centers and technology parks:

Berlin Buch / Berlin Adlershof / Technologiezentrum Hennigsdorf / Berlinbiotechpark

The program is planned visits a message about the infrastructure of businesses and industrial park on innovation policy on the part of one of the managers of the center

Leisure time

Day 5

8:00 Breakfast at the hotel

Free day

Optional excursions to Berlin (payable locally optional):

  • Brandenburg Gate / Bundestag / Kantsleramt / Berlin Cathedral
  • Museum Island: Pergamon Museum, New Museum (with the bust of Nefertiti)
  • Symphonic music, theater, opera
  • Cruise on Spree / evening in Berlin
  • Art Galleries
  • Shopping

Day 6

8:00 Breakfast at the hotel

Departure from the hotel, transfer to the airport. Flight to Moscow

Преподаватели

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